Services for Interior Designers

Step One

Discovery Call

Everything starts with a discovery call with Bryony.

    • Who you are

    • Your pets (optional but encouraged)

    • Your current goals and challenges

    • Your budget and timeline

    • Your vision for collaboration

    • Step two is to conduct a sales + marketing audit. This is a mandatory step before other work can begin.

    • Step three is to complete and document your brand strategy.

      • If you have already created a comprehensive brand strategy and can send me documentation, we can skip step three and move to step four.

    • If you're looking for ongoing support and execution of your strategy, I work with a limited number of clients on a monthly retainer basis.

Step Two

Sales + Marketing Audit

An audit provides clear insights and a path forward to optimize your growth. It’s the most efficient way to begin.

    • 3 one-hour meetings:

      • 2 meetings to learn more about your current sales and marketing strategy.

      • 1 meeting to present the results of my audit.

  • In this audit we will review:

    • Your current branding + messaging

    • Your current target customers + personas

    • Your current sales process, strategy + metrics if available

    • Your current marketing channels, strategy + metrics if available

    • A competitive analysis

    • Your current client journey + experience

    • Your current sales + marketing alignment

    • A SWOT analysis

    • You will receive a comprehensive report of the audit with actionable recommendations for short term wins and long-term strategies.

    • This audit will provide clear insights and a path forward for optimized business growth.

    • All work is conducted remotely online.

    • All meetings will be scheduled at the beginning of the audit and will take place on Google Meet.

    • The estimated timeline for this process is 2-3 weeks but timelines may vary depending on availability or preference.

    • 50% of the fee is collected before work begins and 50% will be due before delivery of the audit.

  • $997 CAD

Step Three

Brand Strategy

A comprehensive brand strategy brings clarity, purpose and efficiency to your sales and marketing efforts. It’s the foundation for aligned growth.

    • 4 one-hour discovery sessions to brainstorm and collaborate on different elements of your internal and external brand elements.

  • We will work together to bring clarity and definition to the following brand elements:

    Internal Brand Elements:

    • SWOT analysis

    • Competitive analysis

    • Key messages

    • Brand values + goals

    • Brand value proposition + equity

    • Positioning statement

    • Current + future drivers

    • Content pillars + channels

    • Brand touchpoints

    • Customer journey + framework

    • Segments + personas

    External Brand Elements:

    • Brand name

    • Brand logos

    • Brand tagline

    • Brant fonts

    • Brand mood

    • Brand colours

    • Brand voice + personality

    • Visual guide - photography, videography, graphics + symbols

    • Customer service standards

    • Brand samples: print, digital, packaging etc.

    • Physical space - studio or retail

    • Partnerships + collaborations

  • Creative documentation of all brand elements for team members and collaborators to reference.

    • All work is conducted remotely online.

    • All meetings will be scheduled at the beginning of the project and will take place on Google Meet.

    • The estimated timeline for this process is one month but timelines may vary depending on availability or preference.

    • 50% of the fee is collected before work begins and 50% after the third brand discovery meeting.

  • $2997 CAD

Step Four

Fractional Sales + Marketing Director

I support a limited number of Designers with ongoing execution and strategy each month. This is possible only after steps 1-3 are complete.

    • Ongoing strategy work will continue as your business grows and evolves. I will be there there to support you with the inevitable shifts along the way!

    • Connection to other professionals who can help you achieve your goals.

  • Common ongoing execution tasks might include:

    • Project Launches

    • Website Updates

    • Press Pitches

    • Social Media Content Creation + Planning

    • Email Marketing

    • Pitch Decks

    • Photoshoots

    • Collaborations

    • 20 hours of strategy, consultation + execution per month as directed by the client.

    • Bi-weekly touchpoint meetings (30 minutes each).

      • 2 pre-scheduled meetings are included every month.

      • Meetings above and beyond these will be part of the execution hours.

    • Weekly summary emails to track priorities and hours.

    • Email correspondence + admin.

    • A dedicated Google spreadsheet, drive folder and Miro board to manage, share and store our work together.

    • Invoices will be sent via email one week before they are due on the 1st and 15th of each month.

    • A late fee of $50 will be incurred for payments made after the due date. A reminder and check-in will be sent before any late fees are processed.

    • Additional hours are subject to availability each month and will be billed at a rate of $125/hr for strategy and $75/hr for execution.

    • Up to 5 unused hours can be carried over at the end of every month.

    • This contract can be put on pause or cancelled with 2 weeks’ notice from either party.

    • All work is conducted remotely online.

    • Bi-weekly touchpoint meetings will take place on Google Meet.

    • In-person meetings and projects are available on a case-by-case basis. Anything outside of Metro Vancouver, Canada is subject to travel fees.

  • Bi-monthly payments of $1112.50 CAD will be due on the 1st and 15th of each month.

Services for Designer Brands

Start Here

Discovery Call

Everything starts with a discovery call with Bryony.

    • Who you are

    • Your pets (optional but encouraged)

    • Your current goals and challenges

    • Your budget and timeline

    • Your vision for collaboration

    • I will create a custom quote based on your project requirements and goals.

Offerings

Bespoke Creative Strategy

Your target market is Interior Designers and you want to deeply connect with them through niche creative strategy.

  • Possibilities:

    • Creative Concept

    • Art Direction on Set

    • Suggestions for Photographers, Videographers, Stylists, Models etc.

    • Location + Prop Sourcing

    • Project Management

  • Possibilities:

    • Creative Concept + Art Direction

    • Project Launch Checklist

    • Positioning

    • Sales + Marketing Strategy

    • Execution Support for Creative Assets

    • Connection to Creative Network

  • Possibilities:

    • Creative Concept + Art Direction

    • Digital Interior Design

    • Content Strategy

    • Execution + Project Management

    • Connection to Rendering Artists

  • Possibilities:

    • Creative Concept + Art Direction

    • Sales + Marketing Strategy

    • Project Management

    • Execution Support + Sourcing

    • Connection to Creative Network + Suppliers

  • Possibilities:

    • Creative Concept

    • Sales + Marketing Strategy

    • Project Management

    • Execution Support + Sourcing

    • Connection to Creative Network + Suppliers

  • Learn more about 'A Designer Guide' here.